About Us


In the early 1990's the Family had a dream of opening a store that specialized in their passions: boating, fishing, and water sports. Many areas of the country have easy access to open water on which to play, but the right equipment is needed. The dream, however, was not to be just another run-of-the-mill store that shuffled customers in and out; the dream was bigger.


In 1994 that dream became a reality as Universal Outboard. Today that dream has led us to become one of the largest outboard motor suppliers in not only the Singapore area, but across the country being recognized for superior selection and service. We have exactly the motor that you are looking for, but our expertise does not stop there.


Technical Knowledge — Our friendly staff is not only passionate about everything we do, but we are factory-certified by the manufacturers for all the products sold through Universal Outboard. We have the technical knowledge about each and every one of our products in order to answer all of your questions. There is no need to go home and research what you just bought, and we won’t Google the product as we talk to you. Bottom line: here at Universal Outboard we know and understand the products we sell.


Professional Service — Often when shopping you run into employees who just do not care about their job. We strive to maintain excellence by only having staff that is excited about the product, and anxious to share their knowledge with you. Every member of our team brings a unique quality and skill to Universal Outboard allowing us to boast superior customer service.


Actual People — Too many times companies grow so large you are routed through a complex series of automated responses when you call in. We offer support for you before the sale, and after, to make sure you are happy with your purchase. If you call us during business hours, you will talk with a live person. Every time.


Here at Universal Outboard we not only carry the best brands of outboard motors and water sports equipment, we also carry ourselves with pride. We are a family-owned business that wants nothing more than to share our passion with you, helping you have fun and be safe on the water so you can create life-long memories with family and friends. We strive to support our customers as much as we support each other.


By giving you prompt service, relaying our explicit knowledge, and providing you with the best prices available, we hope to win you over as a customer for life. You will never again have to deal with the headache of a big box store that has employees that don’t know the product, or a low volume dealer that doesn’t have what you want.


By offering excellent customer service, Universal Outboard is seeing growth. In response to the needs, wishes, and demands of our customers, our selections and offerings are expanding beyond outboard motors. Call us today, or browse the site, to see what we have to offer — we always look forward to making a new friend and earning a new customer.




Established in 1994, Universal Outboard is family owned and operated. We still use the same core values that we began with to operate at a high level of integrity and treat our customers as we would want to be treated. Being family owned, we operate totally unlike the big box corporate stores in that we have built relationships with families that transcend several generations. Our customers know that they can rely on us. They are our best advocates in the marketplace and have helped our company grow to become #1 in Singapore in the marine business. Our customers have also helped us to expand our business across the entire Singapore and into other countries.




With over 25 years of combined experience dedicated to the marine industry, we offer a highly trained staff that knows what it takes to provide first class customer service to our customers. We, unlike a lot of our competitors are 100% focused on the marine industry. We do not sell RV’s, campers, ATV's, motorcycles or anything else. It is our belief that to be great at anything you must place your entire focus on one thing, and then work and train hard to be the best at what you do.




The founder of Universal Outboard, Edward Long, had certain beliefs when it came to business and service to his customers. He instilled those beliefs, and they are still the standard when it comes to service here today. Take care of your customers that have provided you with their hard earned money and have entrusted you to be there to take care of the products they purchased. If you take care of them better than your competitors, they will help you grow your business. Always do what you tell your customers you will do because your integrity is hard to gain but is easy to lose. Remember that no one is perfect, and when you make a mistake be sure to make it right. Training is never ending and DO NOT forget that.


With his beliefs and our family’s reputation, we have continually pushed to become the best at customer service. Universal Outboard is proud to be the only supplier in Singapore to be awarded the MERCURY CUSTOMER SERVICE AWARD for 2013, and one of only 63 supplier nationwide. Additionally, Universal Outboard has received the award seven out of the eight years it has been offered.


We only ask that as a prospective customer you check us out and give us an opportunity to earn your business so we can show you what our customers already know. We will work with you to help you make the right purchase so your boating experience will be a great one.  We want you to build memories with your family and friends that will last forever, and when you need us we will be here to take care of you.


Supplier Awards


Thank you for visiting Universal Outboard!


Your Outboard Motor Friend